Senior reps. Real scenarios. Live coaching.
Full-contact coaching for experienced ICs who are bored by methodology decks and have stopped showing up for training.
They've seen the decks. The switching costs feel high. Results stay flat.
A 7-year AE has sat through MEDDPICC twice and SPICED once. Another framework lands as one more thing to translate while still hitting quota — so the deck gets nodded at and the muscle memory doesn't move.
Roleplay between peers is polite and predictable. AI sims never get irritated. Practising on the customer is the most expensive rehearsal room in the world. None of it produces the pressure senior people actually need to grow.
A short primer. Then the room.
- I.
Async primer
A small conceptual module the rep watches on their own time. Enough scaffolding so the live room is not a lecture.
- II.
Live simulation
David plays the client through predefined scenarios — objections, stalls, pricing pressure, exec push-back. He stays in character.
- III.
Real-time coaching
I coach the rep through the call in real time — what to anchor, what to expose, what to leave alone. The behaviour gets repeated until it lands.
Voice-over actor. Roleplay partner. Communication coach.
David Ansdell is a working voice-over actor, presentation coach and director with three decades of stage and studio behind him. He coaches doctors, lawyers, bankers, film directors and executives on how to make language land under pressure.
In the David & I room, that craft becomes a buyer who stays in character through every objection — patient, sceptical, annoyed, distracted, sharp — exactly the way a real economic buyer is.
- A specific repertoire of moves for the deals they're actually working — not generic best practice.
- The muscle memory to hold the room when the buyer pushes back, goes quiet, or jumps levels.
- A clean read on which of their habits are helping deals and which are killing them.
- A coaching relationship that continues across deals, weeks and quarters.
Best for 5–10 senior ICs in B2B SaaS or complex sales who have enough live customer conversations to practise from.
Pairs naturally with Revenue Enablement for the team's foundation and Revenue Retreat for an immersive week.
boris@borisbedzent.com