01 · Startup Teams

One live challenge. One focused hour. Something your team can use immediately.

No fee, no pitch, no deck. Just an hour on the problem you're actually stuck on.

02
Why

I'm opening a small number of free one-hour working sessions for London-based B2B SaaS startup teams, with the aim of finding one team I can support more deeply over time.

I've spent nine years implementing SPICED, MEDDPICC and customised methodology inside SaaS organisations, and trained more than 3,000 revenue professionals across 250+ cohorts. None of that arrives as a framework lecture here. We start from your situation — the deal, the call, the hire, the pricing conversation — and work forward from there.

03
Possible topics
Discovery
Why good conversations still end in "send me a deck".
Qualification
Deciding what is real, and what you're carrying out of hope.
Pricing & value
Talking about money without discounting reflexively.
Objections
The two or three that keep stalling the same deals.
Founder-led → rep-led
Handing the motion over without losing the win rate.
First sales hires
What to hire for, and what to teach in the first 90 days.
Pipeline review
A weekly rhythm that surfaces truth instead of status.
Coaching
How to coach a call when you've never been trained to.

Or something else entirely. The list is a prompt, not a menu.

04
The format
  • Before

    A 20-minute framing call so the hour starts on the real problem, not on introductions.

  • During

    One focused hour on a live situation — a deal, a call recording, a hiring decision, a pricing conversation.

  • After

    One approach or behaviour the team can apply immediately, written up in a short follow-up.

05
The exchange

There is no fee, pitch or expectation of follow-on work. I ask for candid feedback and, if the session genuinely delivers value, either a short testimonial or an introduction to another strong startup team.

06
Why I'm doing it

I'd rather go deep with a few teams than run volume. These sessions are how I find the one team worth building something longer with — two quarters and beyond: training the early sales team, coaching live opportunities, and building the operating rhythm that keeps the motion running as you hire.

If that turns into something more formal later, good. If it doesn't, you still leave the hour with something you can use.

07
Propose a topic

Tell me who you are and the one challenge you'd bring. I read every one personally.

Your information will only be used to review and respond to this request.