David & I
High-performance personal coaching for revenue teams.
The only thing we scale is your team.
A small-group coaching programme combining revenue methodology, live sales practice and communication coaching — built for teams who want to improve the quality of their real customer conversations over time.
Why I'm going back to unscalable human coaching for revenue teams.
And why even your most senior reps keep defaulting to old habits in the room.
In 2018, I started delivering training to revenue teams. I taught frameworks, ran workshops, debriefed deals. People learned. They nodded. They went back to their pipeline and, three weeks later, I would listen to the calls and hear them defaulting back to the exact behaviour we'd just worked to replace.
I came to see what most enablement work refuses to see: the training is the tip of the iceberg. Underneath it sits a much larger mass of habit, identity and emotional response that no slide deck can reach. You can teach a rep what to say. Getting them to deliver it under pressure, on the call that actually matters, is a different discipline entirely.
Then the buyer changed. AI-driven research means by the time a rep speaks to a prospect, half of the conversation has already happened without them. There are fewer live interactions, and each one carries more weight. The cost of a weak call is no longer one lost meeting — it's the whole opportunity.
Which is why scaling more training is the wrong answer. What senior reps need is not more content. It is a room where they can rehearse the real moments — under real pressure, with real feedback — until the behaviour changes.
The practice paradox.
Every revenue org claims its reps practice. In reality, the three methods most teams rely on are structurally incapable of producing behavioural change in senior people. They produce activity. They don't produce reps.
- I.
Practising on the customer.
The most expensive rehearsal room in the world. Mistakes cost real pipeline, so reps stop taking the risks that would actually grow them.
- II.
Peer-to-peer roleplay.
Two people who share the same blind spots, taking turns being polite to each other. The pressure is fake. The feedback is fake. Nothing transfers.
- III.
AI simulation.
A buyer that never gets bored, never gets irritated, never disengages. The stakes don't exist, so the nervous system never gets trained.
The division of labor.
Coaching senior reps requires two distinct disciplines in the same room: someone who can architect the conversation, and someone who can embody the buyer. Most programs collapse both jobs into one person and do neither well. We split them.
Boris Bedzent
Revenue mechanics, deal architecture, and the technical implementation of frameworks like CIA and TEA inside your actual GTM. I coach the conversation in flight: what to anchor, what to expose, what to leave alone.
David
Decades of work in behavioral assessment and live performance. He plays the buyer with full realism, scales scenario complexity to the rep in front of him, and gives surgical feedback on delivery — tone, timing, presence, the moments that decide the call.
Who this is actually for.
This is for small SaaS sales teams who want to improve the quality of their live customer conversations. It is not a workshop and it is not a course. It is a weekly room.
Best fit
- — 5 to 10 reps or managers.
- — B2B SaaS or complex sales.
- — Enough live customer conversations to practice from.
- — Leaders who want continuous improvement, not a one-off workshop.
The weekly motion
The program revolves around weekly live practice on real scenarios — re-anchoring a weak opportunity, handling pricing pushback, recovering a stalled deal. One specific behavior gets feedback per session. Then it gets repeated, the next week, on a harder version of the same situation. Repetition over time is the point.
"David & I" is a high-performance coaching environment for senior revenue teams.
We combine revenue methodology with elite communication simulation to close the gap between knowing what to say, and actually delivering it under pressure. Because we do the coaching ourselves, capacity is strictly limited. If you have 5 to 10 reps who need to elevate how they hold the room, reach out.
boris@borisbedzent.com · by invitation