A coaching room for senior SaaS revenue teams.
The human hours are the product.
Live, high-pressure coaching for 5–10 senior reps. Boris coaches the methodology. David plays the buyer. Your reps actually sweat.
Knowing ≠ doing.
Frameworks land in the room. They die on the next live call. We close that gap with reps under real pressure.
Practice is broken.
Customers aren't a rehearsal space. Peer roleplays are blind leading blind. AI bots don't trigger real stakes.
Fewer calls. Higher stakes.
Buyers self-serve through AI. The live interactions left have to count. Every one of them.
Two operators. Two disciplines. One controlled environment.
Revenue frameworks, deal mechanics, and the technical implementation in the room. Coaches the conversation against your actual GTM reality.
Decades of acting and behavioral assessment. Plays the buyer with absolute realism, controls the pressure, and gives surgical feedback on delivery.
- Cohort5 to 10 senior reps. Everyone in the hot seat.
- ScenariosDesigned with your management and enablement leads, mapped to your real pipeline.
- RoleplayDavid plays the buyer. Boris coaches in flight.
- FeedbackOne behaviour change per call. Not a list. One.
- DifficultyScales to seniority. A first-year AE and an enterprise AE don't get the same buyer.
- OutcomeBehaviour you can see on the next live call. Not a PDF.
Built for
- — Senior AEs and enterprise reps under real quota pressure.
- — Teams already trained on methodology, still defaulting under stress.
- — Leaders done with dashboards that don't move behaviour.
Not for
- — Teams needing first-principles sales training.
- — Orgs looking for an automated platform or AI sim.
- — Buyers shopping certificates.
Because we do the coaching ourselves, capacity is strictly limited. The only thing we scale is your team.
boris@borisbedzent.com